The Time Bubble

Yesterday, the first day of my week long promotional campaign for My Tomorrow, Your Yesterday began. I have reduced the price for a week to 99c in the US and 99p in the UK, and supported this by taking out advertising with seven different promotional sites. These were cherry picked after much research as I felt that they were the ones that could give my book the best possible exposure. The prime focus of my campaign is to build awareness and ranking though increased sales during the promotional period that will position my book for long term success. Whatever I achieve in sales during the promotion itself is fantastic, but it is what happens afterwards that really counts. A recap on where I am in June so far. My target was to sell 1,000 books this month. By the end of yesterday (the 14th) my sales stood at 283. This was some way behind the target figure of 466 at this stage of the month, but with all the promotional activity to come, I'm confident of catching up. So how did t...

Well, I hope they are going to be a Magnificent 7. Eventually, after many hours of research, I was left with a list of 7 sites that I decided to apply to for my big promotion on MTYY. As mentioned in previous blogs, a large amount of research went into this, largely looking for anecdotal evidence based on other's experiences. Here's another tip that might come in useful: When I was assessing the sites, I subscribed to all of them so I could monitor the performance of the books they sent me as their daily deals. This is a great way to gauge a site's effectiveness and something I'd definitely recommend if you are considering signing up to one of them for a promotion. What I suggest doing is as soon as the daily email comes out, go to Amazon.com (better than the UK as most of the sites are based in America) and check the book's rank before the promotion kicks in. Let's say for example, it's #50,000. Then go back the next day and check again. If it's...