Amazon pay-per-click promotions
A number of my writer friends have expressed an interest in Amazon's new pay-per-click promotional tool so I thought I would summarise my experiences here. Many are put off by the potential cost. Amazon require that you set a minimum budget of $100 per promotion, a figure most indie authors would baulk at. In fact, the reality is, you only need to spend a fraction of that budget, and if you feel at all uncomfortable with the amounts, you can terminate the promotion at any time. Compared to fixed rate ads, where you pay your $x or £x upfront, with no clue as to whether it has been effective or not, it's an option that I feel a lot more comfortable with. My current promotion has cost me barely anything so far - in fact less than a dollar. Although you have to set a budget minimum of $100, you don't pay any money up front at all and nothing for the ads unless people actually click on them, which the vast majority don't. That's not a reflection on our work, after al...