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The Difficult Third Album

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The Difficult Third Album is a phrase that was heavily used, overused some might say, in the music magazines that I used to read back in the 1980's, such as NME, Sounds and Record Mirror. I am not sure how many of these still exist, if indeed any, they are the sorts of publications that one grows out of. Anyway, this oft cited cliché was levelled at album reviews on the generally accepted wisdom that a band would burst onto the scene with their first somewhat raw but exciting new first album, follow it up with a more polished second album which would probably be a big success and establish them. Then it would be a case of - what next? More of the same, or try and re-invent themselves? This was normally the point where a band would either hit it big and be around for decades to come or crash and burn. The best example I can think of for a brilliant third album would be Parklife by Blur where they went from just another indie band of the early 1990's to being absolutely huge!...