The importance of branding
Every store you shop in, every product you buy is a brand. The biggest brands are recognisable the world over, from the red and white of Coca Cola to the golden arches of McDonald's. Any professional business needs clear and consistent branding, and books are no different. When I started writing my Time Bubble books in 2014, I had no inkling that seven years later I would have eleven of them on the market. When I started, I had no great marketing plan - I was learning on the job. I realised early on that I needed my covers to match, so I had the hourglass on the first few, but over time, I deviated away from that. There was nothing wrong with my old covers - they served their purpose, but I realised over the past year that I needed to upgrade them. Some of them were looking a little tired, and dare I say, even a little gloomy, so I got together with my cover artist and we came up with a plan to relaunch the range with a bright, shiny new selection of colours. My idea was straightf...