Soap fans were up in arms last night at the news that popular character, Jason Ayres, is to be sensationally axed from long-running ITV show, Bicester.
Jason Ayres has played the role since the very first episode, and is the only original character left from when it began in May 1991. Dubbed the "Ken Barlow" of Bicester due to his longevity in the role, it seems inconceivable that the show's producers would want to get rid of him.
Ayres has come a long way since he first burst on to our screens as a fresh-faced, idealistic 21-year-old, back on that balmy spring day when Cher was at No. 1 with The Shoop Shoop Song. At the centre of many of the show's most famous storylines since, the character has been involved in all sorts of drams and scandals. But now, it seems that his story has run it's course.
Producers say they are looking for fresh blood in the show and that Ayres had become "tired" in the role. But Ayres hit back at those comments, blaming the writers for a lack of imagination.
"It's not my fault viewers are bored with my character these days" he said. "It's all down to the writers. Back in the day, they had me getting up to all sorts of shenanigans. But in the last few years, all you ever see me doing is sitting on the sofa, eating crisps and watching telly, or rummaging around for the cheapest packet of cheese on the deli counter in Sainsbury's. It's ages since I've done anything interesting".
Ayres has already filmed his final scenes, and will leave the show at the end of August. He is also not happy with the manner of his departure.
"I was hoping to go out on some explosive storyline - like maybe getting involved with the local mafia and perishing in a spectacular shootout by the traffic lights on the Middleton Stoney Road. Or perhaps I could have saved lots of people from Bicester Village after a Jumbo Jet crashed on it, dying heroically in a touching final scene where I sacrifice myself so that others might live.
Instead, all they've got is me helping load up a removal lorry, saying cheerio to the bloke next door, and then getting in a car and driving off. It's completely unfair. Even falling into the sea, Harold Bishop style, leaving my glasses on a rock would have been better than this".
It is not all doom and gloom for Ayres, who reports he is in negotiations with the BBC for a Last Of The Summer Wine style sitcom, set in Evesham.