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Showing posts from 2021

The Meat Elite

 Hi all, As you'll know if you've read my novels, I do like to explore alternative, dystopian futures on occasion. I have all sorts of ideas, often inspired by current affairs, that don't make it into print as they aren't substantial enough to make it into a full novel. So they sit on the backburner. What I'd like to do is explore some of these through short stories, so here is the first of what may become a series. Here, I imagine what might happen if future people in power looked back at what happened over 2020-2021 and used it as a template to pursue other objectives. Addendum (May 2022) - A year after I wrote this story, I am now halfway through writing my next novel which is going to explore this world in more detail. What you see here will be adapted into the new book, so this is now a preview of what's to come. It's interesting looking back at what I wrote a year ago and seeing what has transpired during that time. What I wrote as fiction now feels mo

The importance of branding

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 Every store you shop in, every product you buy is a brand. The biggest brands are recognisable the world over, from the red and white of Coca Cola to the golden arches of McDonald's. Any professional business needs clear and consistent branding, and books are no different. When I started writing my Time Bubble books in 2014, I had no inkling that seven years later I would have eleven of them on the market. When I started, I had no great marketing plan - I was learning on the job. I realised early on that I needed my covers to match, so I had the hourglass on the first few, but over time, I deviated away from that. There was nothing wrong with my old covers - they served their purpose, but I realised over the past year that I needed to upgrade them. Some of them were looking a little tired, and dare I say, even a little gloomy, so I got together with my cover artist and we came up with a plan to relaunch the range with a bright, shiny new selection of colours. My idea was straightf